Noting the increased popularity of energy drinks, this author looks at the potential dangers that may arise when these drinks interact with a patient’s prescription drugs.

The consumption of energy drinks has continued to gain popularity since the 1997 debut of Red Bull, the current leader in the energy drink market.¹ Energy drink marketing is targeted to the 18- to 35-year-old consumer. More than 500 new energy drinks launched worldwide in 2006 and beverage companies are realizing the financial rewards of the $5.7 billion energy drink industry.